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Enhancing Experience Management for Better Business Outcomes
Introduction: The Strategic Value of Experience Management There is a growing recognition of experience as a critical success factor in business, extending beyond service quality to the emotional and lasting impressions left on users/audiences. This article will explore how organizations can leverage experience management to improve customer satisfaction, developer productivity, and overall business success. It…
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Selling Experience Management at C-Level
Selling experience management to C-level executives requires a strategic approach that connects IT initiatives to the core business goals of the organization, while resonating with the personal motivations of these leaders. To secure buy-in for experience management, IT leaders must align technical solutions with tangible business outcomes and present them in a way that speaks…