Experience management is a powerful approach to IT service management that shifts the focus from technical performance to prioritizing user satisfaction and business impact. While experience management is gaining traction as an innovative strategy, gaining buy-in from C-level executives requires a tailored approach that aligns with both strategic business goals and organizational dynamics.

Join us for episode 1 of the Experience Management Mini Series, where Mark Smalley will explore how IT consultants can leverage consultative selling techniques to drive adoption of experience management initiatives. Examine strategies for bridging the gap between enthusiastic IT managers and C-level executives by creating a compelling “buying vision” that aligns with strategic business objectives. The discussion will cover both strategic positioning and operational benefits of experience management, providing a framework for building a persuasive business case.

Discover how to:
– Communicate the strategic value of experience management, creating a compelling vision that resonates with executive priorities.
– Understand the power of experience management for better business outcomes and its broader application in IT departments and the organization.
– Address potential concerns surrounding the implementation of experience management, and demonstrate its positive impact on business outcomes and user experience to C-level executives.