The product vision and product value discovery are like two sides of the same coin throughout a product’s entire lifecycle. By working in tandem, they ensure the product fulfills its purpose of delivering significant value.
Product Vision:
- The “Why”: The product vision serves as the guiding principle, outlining the product’s ultimate purpose and the positive impact it aims to create.
- Constant Reference Point: Throughout all stages, from initial ideation to post-launch iterations, the vision statement reminds the team of the core value the product is striving to deliver.
Its Connection Across the Product Lifecycle:
- Ideation & Research: The vision statement helps guide initial brainstorming and research efforts. It focuses the team on solutions that align with the product’s core purpose, not just random ideas.
- Prototyping & Testing: Prototypes and user testing feedback loop can lead to adjustments in the vision if needed.
- Development & Launch: The vision keeps the development team focused on building features that contribute to achieving the product’s ultimate goal. It ensures they don’t get sidetracked by extraneous functionalities.
- Growth & Improvement: Post-launch, user feedback and data analysis (part of value discovery) can reveal areas for improvement. This can lead to further iterations that bring the product closer to fulfilling its vision.
DASA Product Management
DASA Product Management offers a strategic approach to product management, equipping participants with the skills necessary for leading strategic alignment of product vision with business goals, market analysis, and lifecycle management, fostering a product-centric mindset.
