Why Project & Product Would Make a Good Couple

Most enterprises have either started or accelerated their digital transformation. This impacts how they are organized, their way of working, and their usage of technology. With the inevitable adoption of methodologies such as Agile and DevOps, we also observe a fast-growing adoption of Product Management principles and practices.

But does that mean that projects are no longer useful? Does that mean there is no more room for projects and programs in a product-led company? How can products, services, projects, programs, and portfolios co-exist in this modern context and together deliver the desired value and experience to the customer, user, colleague, or ecosystem partner?

This presentation shows the potential power of combining product and project principles and practices to achieve the most optimal results for the digital enterprise.

Speaker:

Dave van Herpen,  author of the DASA Product Management Certification Program