DASA Product Management
This two-day course offers a strategic approach to product management, aimed at equipping participants with the skills necessary for leading strategic alignment of product vision with business goals, market analysis, and lifecycle management, fostering a product-centric mindset.
★★★★★
“The DASA Product Management program emphasizes the practical application of values, frameworks, and methodologies for effective practices.”
Certification Options
Contact us to get further information about upcoming courses and in-house training options.
Don’t Risk Missed Opportunities and Failed Products
Without a strategic approach to product management, you risk misaligning your product vision with business goals, leading to wasted resources and missed opportunities. Without the skills to conduct thorough market analysis, poor decisions could result in failed products. Lacking proper lifecycle management means your products may underperform, ultimately limiting your growth and your organization’s success.
A Strategic Approach to Product Management
With your DASA Product Management Certification, you’ll be equipped to lead product management initiatives that align with business goals, improve decision-making through market analysis, and manage the entire product lifecycle to ensure success.
Align Product Vision with Business Goals
Learn how to ensure your product strategy is in line with your organization’s goals and drives long-term success.
Master Market Analysis for Success
Gain the skills to conduct in-depth market analysis to better understand trends, competitors, and customer needs.
Manage the Entire Product Lifecycle
Develop expertise in managing products from ideation to launch, through growth, maturity, and end-of-life.
Foster a Product-Centric Mindset
Learn to approach challenges with a product-centric mindset, ensuring that product management is a driver of business success.
Join a Movement of Professionals Driving Change
Future-Proof Your Career
Stay relevant and competitive by mastering product management.
Boost Your Impact
Lead your team toward faster product delivery, innovation, and security.
Gain an Industry-Recognized Certification
Earn a credential that is trusted worldwide and recognized by top organizations.
Learning Objectives
After completing this program, you will be able to:
- Develop a true product centric mindset.
- Align product vision with the vision of the organization, portfolio, and the transformation.
- Help shape the transformation by introducing and leveraging product management capabilities to move from project to product.
- Discover and envisage products that are customer-centric and user-experience driven.
- Drive a continuously evolving customer-driven and product-centric enterprise.
- Handle problems or opportunities in current or new products.
Certification Details
Prerequisites
Basic familiarity with Agile, Scrum, and DevOps framework is beneficial.
Certification
DASA Product Management is a strategic program designed to equip learners with advanced strategies for leading product development and innovation. The certification covers strategic alignment of product vision with business goals, market analysis, and lifecycle management, fostering a product-centric mindset.
Audience
The DASA Product Management certification is aimed at:
- Product Manager (Contributors)
- Product Owner (Contributors)
- Agile or DevOps Coach (Stakeholders)
- Transformation Lead (Stakeholders)
- Scrum Master (Stakeholders)
- UX/designer (Stakeholders)
- Lead tech (Stakeholders)
- Business Owner (Stakeholders)
- Business Analyst (Stakeholders)
Course Curriculum
- Discerning Product Management
- Product Management Framework & Methodologies
- Product Life Cycle Management
- Product Value Management
- Building a Product Strategy
- Product Planning & Delivery
- Managing Customer Experience
- Product Operations
- Capabilities Required in Product Management
- Sketching Product Management on Your Agenda
Already DASA Product Management Certified? Update your LinkedIn Profile
Certification and Duration
| Certificate | DASA Product Management |
| Duration in hours | 16 hours |
Exam Details
| Delivery | Online |
| Format | Closed-book format |
| Proctoring | Live/Webcam |
| Duration | 40 minutes, 20-minute additional time for non-native candidates |
| Questions | 20 application based multiple-choice |
| Pass Grade | 65% |
Scheduling Your Exam
Generally, your training partner will book the certification exam for you. If you have chosen an online self-study certification option you will be able to use the voucher provided with the training material.
Mock Exam
Certification courses include a mock exam. You can download the mock exam from your learning profile.
Accessing Your Certificate
All certificates and badges are issues through Accredible. You will receive an email with your download link in the days following your exam.
We Understand the Challenges of Staying Ahead
We understand how difficult it can be to manage products strategically, especially when the market is evolving rapidly. That’s why we’ve helped thousands of professionals just like you gain the skills they need to thrive. With our globally recognized certification, you can rest assured that you’ll be learning from the best.
Business Benefits
Effective product management is key for organizations aiming to drive innovation, align teams with strategic goals, and deliver customer-centric products that succeed in the market.
Optimized Resource Allocation for Maximum Efficiency
Effectively addresses key challenges by enhancing efficiency, ensuring product quality, boosting customer satisfaction, and reducing costs.
Management of Complexity and Volatility
Simplify complexity and mitigate volatility in delivery chains, fostering resilience and adaptability in fast-paced environments.
Focus on Innovation and Continuous Improvement
Drive innovation and continuous improvement, leveraging Agile and DevOps to embed a culture of creativity and evolution in product development.
Greater Emphasis on Customer Value
Prioritization of customer value, utilizing customer feedback and Agile practices to ensure products meet and exceed user expectations.
Improved Flow in End-to-End Value Delivery
Enhanced flow in end-to-end value delivery, streamlining processes with DevOps to ensure seamless, efficient, and effective product lifecycles.
Streamlined Stakeholder Communication
Effective communication with cross-functional teams, stakeholders, and customers, to ensure transparency, collaboration, and alignment on project goals and expectations.
Here’s How to Get Certified in Product Management
In 3 steps, you can master product management and align your product vision with business success.
Step 1
Enroll in the DASA Product Management Certification Course
Explore our instructor-led or self-paced Product Management courses and choose the learning style that fits your needs.
Step 2
Learn and Apply Product Management Principles
Master strategic alignment, market analysis, and product lifecycle management to ensure your products succeed.
Step 3
Pass the DASA Product Management Certification Exam
Demonstrate your expertise by passing the certification exam, positioning yourself as a leader in product management.
What’s Your DevOps IQ?
Assess your readiness for product management success with our free scorecard—identify strengths, uncover gaps, and drive improvement.
Quickly identify critical areas for improvement, focusing on attitude, behavior, and team culture.
— Marian Draganov, T-Systems
Turn Certification into Action. Explore the Value Box.
The DASA Product Management Value Box gives you everything you need to go beyond certification. Packed with proven playbooks, assessments, workshops, and many other resources, it helps you apply what you’ve learned to real-world challenges, ensuring you deliver successful products that align with business goals, meet market demands, and drive long-term success for your organization.
The Value Box offers templates, workshops, assessments, and resources that are invaluable tools for taking meaningful action and driving real results.
— Falko Werner, Vempio
“By focusing on elements such as product definition, product lifecycle, product operation, and product marketing, DASA Product Management serves as a transformation enabler, delivering substantial organizational change.”
Pierre-Olivier Portmann
General Manager at Service Management Consulting
Transformation Article
Product Mindset as an Imperative
Why it is worth building an exceptional Product Management capability in your organization.
DASA Product Management Framework
How Does the Certification Fit into the Product Management Framework?
The program covers the product life cycle & value management as well as the product operations. This helps build the core product management capabilities.
This also ensures that the learning derived builds product centric thinking and is applicable.
Join DASA
DASA has developed a flexible approach to membership to suit the size and requirements of each member organization.